DiscoverGrow The Show244 | Why Copying Top Podcasters is Bad for Growth, with Andy J. Pizza
244 | Why Copying Top Podcasters is Bad for Growth, with Andy J. Pizza

244 | Why Copying Top Podcasters is Bad for Growth, with Andy J. Pizza

Update: 2025-11-11
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Work with Kevin: Apply to the Grow The Show Accelerator


Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business!


Do you study other shows week after week, hoping to ‘crack the code’? Andy J. Pizza, illustrator and host of the Creative Pep Talk podcast, knows that trap better than anyone.


In this episode, we talk about why copying big podcasters could actually be keeping your show small and how leaning into what made him different helped his podcast and business thrive. Learn how to find what makes you unique so you can become someone’s favorite podcast — not just another "good" one!




Topics Discussed:


Introduction (00:00 )


Why your “flaws” set you apart (01:56 )


How Andy turned colorblindness into a strength (05:22 )


Breaking free from your heroes in the creative journey (08:06 )


Andy’s framework for finding your creative edge (13:37 )


How to discover what makes you unique (18:37 )


The role of podcasting in your business (21:28 )


Why virality is overrated and could slow your growth (30:21 )


Andy’s definition of a podcast (32:45 )


What makes your audience come back (35:00 )


Interview vs. solo content on YouTube (39:03 )




Learn more about Andy J. Pizza’s framework for finding your niche:


https://www.youtube.com/watch?v=o2FcXxnw-tE




Listen to the Creative Pep Talk podcast!


https://www.creativepeptalk.com/




MORE FROM KEVIN:


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Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox!


Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business!


Connect with Kevin on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


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This episode was produced by Podcast Boutique ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastboutique.com⁠⁠⁠

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244 | Why Copying Top Podcasters is Bad for Growth, with Andy J. Pizza

244 | Why Copying Top Podcasters is Bad for Growth, with Andy J. Pizza

Kev Michael